how education marketers are thriving in a pandemic

In spite of the challenges to operating during a pandemic, the education marketplace continues to grow. With the right mix of strategies and messaging, companies that sell to education have managed to succeed amid trying circumstances.

In a survey of business-to-education (B2E) marketers conducted during summer 2021, we found that optimism remains high—and sales have increased for a majority of companies since the pandemic began. Still, more than three out of four companies have had to adjust their approach to marketing as a result of the pandemic.

Download the report for a summary of the results, including:

  • The pandemic's long-term impact on B2E marketing and sales.
  • How federal relief aid has impacted companies' marketing efforts.
  • Tips for building strong relationships–even in a pandemic.
  • And more!