The education trade show is a sales and marketing tool without equal. Unfortunately, industry events took a major hit amid COVID-19 and education companies felt the pain.
If current trends hold, however, trade shows are set to make a major return in 2022. Matt Gambino, founder of PROPEL Skills Development, provides actionable tips for optimizing your event selling strategy in this CB&A Expert Series event.
View the webinar for insights including:
- How to determine if it's really worth exhibiting at particular events
- Why getting a stack of business cards is a losing strategy
- How to turn booth visits into discovery meetings
- And more!