Whether your business targets the Higher Education or K–12 market, you need optimal teamwork between your sales and marketing departments to achieve your goals. Our clients often ask for advice on how to ensure their sales and marketing efforts are aligned, and for tips to keep both teams fulfilled, productive and seamlessly collaborating.

In this CB&A Expert Series event, Matt Gambino, founder of PROPEL Skills, joined Saul Hafenbredl, senior director of business strategy & development at CB&A, to discuss which role each team should play at each stage of the sales cycle, and how clearly defining accountability and responsibilities makes for a more productive collaboration. 

View the webinar to learn from a foremost business-to-education sales expert at this crucial time in the B2E sales cycle.