Social media is an essential channel for building awareness and engaging key stakeholders. However, in this complex—and evolving—field, posting is only the tip of the iceberg.

To help business-to-education (B2E) marketers develop a social media profile that is effective and sustainable, Elana Leoni, CEO at Leoni Consulting Group, highlights must-have strategies in this CB&A Expert Series webinar.

View the webinar to learn how to grow a brand's presence organically, reach new audiences and maximize the impact of each channel.